4 years ago
The concept of fashion blogging has had such an impact in the fashion industry because it has pushed boundaries in the industry, allowing virtually anybody to partake in it. For example, prodigal fashion blogger Tavi Gevinson of the Style Rookie took her claim to fame at the young age of thirteen, and after her blog went viral, she was invited to attend front row at fashion week and even met fashion queen herself, Anna Wintour. With an eclectic and vintage taste in fashion, Gevinson became the unofficial spokesperson for fashion fanatics everywhere and showed the industry that you didn’t have to be or look a certain way to be accepted.
Brands have also scouted fashion bloggers to become advocates and fresh faces of their brand. Bloggers from the U.S. such as Nicole Sereda of Running with Wedges and Rumi Neely of Fashion Toast, and Olivia Lopez of Lust for Life are all independent entrepreneurs who have worked with various brands to help publicize or wear their garments. Bloggers are the new fashion models that are more receptive to consumers because they present themselves in a more genuine and relatable manner.