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The Fashion Industry & the Internet

3 years ago

When magazines transitioned to online platforms and Style.com came about, readers no longer had to wait for monthly updates—their fashion news came hourly or updated even quicker. Photos delivered clear shots of the newest ad campaigns and runway shows, with multiple views of the garments and accessories. Fashion never looked better. And if you weren’t lucky enough to score a seat at your favorite designer’s fashion show? Not a problem. The internet also provided a platform for designers to live stream their shows from Milan, London, New York, Paris, and virtually everywhere else in the world. Fashion fans began to see the fashion industry in an entirely different light.

With the rise of social media, viewers soon engaged in sharing and voicing their opinions on the latest looks and campaigns. Fashion became a sport, with fans critiquing different designers’ techniques, sharing the best pieces of collections with friends, and fawning over the latest “it”model. As blogs also became popular, the fashion world became an open entity to everyone, allowing all fashionistas to try their luck in getting into the industry.

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