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The Fashion Industry & the Internet

3 years ago

Before the rise of the cyber-age, the fashion industry was very much an exclusive and creative mystery. Celebrities and tastemakers were the attendees of runway shows, and collections were presented every month in glossy fashion magazines. In order to get into the industry, you had to know somebody who was already in it, or you had to work extremely hard to get your collection known and successful. Although a good eye and hard work are still invaluable skills needed in the fashion industry, the rise of the Internet has allowed many of us to engage in fashion activity that we were prohibited to before. The Internet has allowed everyone to go from fashion consumer to designer, stylist, spectator, and critic.

Fashion magazines were the previous gateway into the fashion industry. We learned about new and upcoming designers through interviews, recognized the hottest new brands from editorial shoots and features, and awed at stunning models that covered the pages of the magazine’s advertisements. Fashion was (and arguably still is) synonymous with the large print fashion magazines Vogue, Elle, and Harper’s Bazaar. The transformation from print to digital however has given opportunities for social media and online magazines to take the lead in fashion influence.

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