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Prada opens its first store in Nanjing
2 years ago
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Prada opens its first store in Nanjing (Eastern China), in the Deji Plaza Mall. With this new opening, Prada now has 25 shops in China.

The store, designed by architect Roberto Baciocchi, occupies a total surface of about 810 square metres on two levels, and offers the women’s and men’s ready-to-wear, bags, accessories and footwear collections.

Its visually impressive outer corner storefront – which pays tribute to artist Carlos Cruz-Diez – features a black marble base framing two windows on one side and two wide light boxes on the other. A structure made of backlit gold-coloured aluminium and polished steel panels runs all over the height of the façade to create an unusual kinetic effect.

The storefronts looking on the Mall’s inside are embellished by black marble cladding and light polished steel profiles that enhance the store’s two entrances, several windows and light boxes.

The ground floor, offering women’s bags and accessories, is defined by the chequered black and white marble floor and by crystal and polished steel displays with a very thin structure and marble drawers at the base.

An elegant staircase in black Marquina marble, with pastel-green fabric walls and ceilings,leads to the upper level, where a stylish polygonal room – strongly characterised by marble on the floors, walls and display niches – offers the women’s and men’s travel and accessories collection.

Walls covered in green fabric and elegant crystal and polished steel counters embellish the area offering women’s ready-to-wear and footwear; the men’s area instead is defined by more regular shapes and by the usage of strongly characterised materials, such as ebony wood, black saffiano leather and castorino-coloured velvet.



 

 



 


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